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Helen is the most committed German-themed town in the American South — in 1969, residents voted to reinvent the struggling logging town as an Alpine Village, complete with Bavarian-style facades, gabled rooflines, and cobblestone streetscapes. It worked: today Helen draws over two million visitors a year, hosts Georgia's longest-running Oktoberfest, and runs almost entirely on German-heritage tourism. The local business community is dominated by hospitality, restaurants, retail, and the festival economy.